perma collective

Porsche Panamera 4 E-Hybrid

Written by Liam Bergin

We were commissioned by Swerve Represents and Havas CX to create a visually captivating campaign showcasing the impressive Panamera 4 E-Hybrid.

Filmed on the lively streets of Manchester, photographer and director, Beetle Rhind, skillfully guided a talented cast of four through the city, making their way to a recording studio.

We collaborated with Manchester-based location scout Heather Gant, ensuring the selection and securing of unique locations. The talent for the campaign was sourced through BOSS models, a Manchester-based agency, guaranteeing that all participants were local to the shoot.

During the shoot, we prioritised sustainability by opting for vegetarian catering from the local company Taste The Love. Additionally, our crew was accommodated at the eco-friendly Manchester Premier Inn, powered by renewables.

Stills and Motion:  Beetle Rhind  

Measuring Our Impact

To truly understand the impact of our project, we meticulously gathered the data and using AdGreen’s carbon calculator tool, we quantified our environmental footprint. 

Perma’s approach is to reduce impact through the choices we make. What can’t be reduced is then offset through Ecologi and Just One Tree. 

Perma’s footprint for this project was 1.05 tCO2e, equivalent to the emissions created by flying 4469 miles which is roughly the distance from London Heathrow to Miami, Florida.

Our Panamera 4 E-Hybrid campaign not only showcased the beauty of this exceptional vehicle but also demonstrated that creativity and sustainability can go hand in hand. As we navigate the future of advertising, we are committed to leaving a positive impact on the planet—one eco-friendly campaign at a time.

Full team

DOP Samual Grazebrook . Digi Seb Huges . Assistant Francis Boyter . Drone Toby Lomas & Ollie Sutton . Styling Robyn Knight . HMUA Victoria Shoe-Smith . Locations Heather Gant . Talent Boss Models . Chan, Grace, Sophie, Kendal, Aaran and Joe. 

Massive thanks to the creative team at HavasCX and our amazing clients at Porsche