Perma is proud to announce its recent collaboration with Salt Thinking for the worldwide launch of a cutting-edge blood cancer treatment. The project, which involved producing a series of stills and moving portraits, marked a significant milestone in the brands healthcare communication. The visuals were created to reflect the diverse range of patients affected by blood cancer and to bring awareness to the transformative impact of this new treatment.
Perma was entrusted with overseeing the art buying and production process, ensuring the seamless delivery of this important campaign. To bring the vision to life, we partnered with the super talented photographer Phil Fisk, who is represented by We Are Flock. With a strong creative direction and a focus on authenticity, Phil captured the essence of the campaign over the course of two days in Big Sky Studios London.
The visuals feature three distinct models, each representing a different age range, to communicate the broad spectrum of individuals impacted by blood cancer. The goal was to create emotionally resonant images that the convey confidence and strength to tackle cancer and its treatment head on.
We are honoured to have been part of such a meaningful project. The collaboration between Salt Thinking, the client, and our team was a true testament to what can be achieved when creative and strategic visions align. Phil Fisk’s ability to capture the humanity and strength of the models helped us tell a story that we believe will resonate deeply with the audience.
Stills and Motion: Phil Fisk
Our impact
