Uber Eats x Welcome to Wrexham

Perma Collective was commissioned by Flock to support food photographer Frankie Turner, with the brief to create some sophisticated and fun imagery celebrating a food fusion of Welsh cuisine meeting the glitz and glamor of Hollywood. Rarebit Cheesecake? Gourmet Bara brith? or maybe a Leek cleanse? The full tasting menu was available to buy through Uber Eats to celebrate the Season […]

Porsche Panamera 4 E-Hybrid

We were commissioned by Swerve Represents and Havas CX to create a visually captivating campaign showcasing the impressive Panamera 4 E-Hybrid. Filmed on the lively streets of Manchester, photographer and director, Beetle Rhind, skillfully guided a talented cast of four through the city, making their way to a recording studio. We collaborated with Manchester-based location […]


We were commissioned by Swerve Represents and Havas CX to produce a stills and moving image campaign featuring the Porsche Macan T We spent two days shooting in and around the streets of Manchester with an amazing team. Lots of new glass and steel developments balanced with the old red brick mills that have been […]

ASICS . A poem to move the world

A poem to move the world ‘A poem to move the world’ supporting Mind Charity. Captured for Asics and Golin London by the brilliant Beetle Rhind and Swerve Represents. On a cold and windy day on Hampstead Heath, magic happens. It was great to play our part in such a wonderful collaboration.  Thank you to […]

Baseline Year Annual Review 22-23

Perma started trading in 2020 and from the get go we challenged ourselves to produce shoots differently. We know advertising is fast paced and even with the best intentions and considered planning, the speed in which the process unfolds can often lead to wasteful behaviours. Our ambition was to produce shoots with a reduced impact, […]

KMPG’s ESG Campaign

We were commissioned by Swerve Represents and True agency to produce a shoot for KPMG’s new ESG campaign (Environmental and Social Governance)  Our challenge was simple. Produce a shoot with minimal impact. True Agency provided a brilliant opportunity to showcase our collective learnings and to work with an all green team, on an all green […]

Three Things . Bosch

“The more actions we take – however small at the beginning – the more likely we are to engage in the bigger, necessary efforts”. Inspired by the brilliant book, Three Things by Ana Santi and Company, we are highlighting three behavioural changes that helped us to reduce the impact of our recent shoot for Bosch. […]

Sustainability in Stills and Short Form

We are not activists. We are disciples of the cause. This seems to be my go to phrase at the moment and sums up our journey into sustainable production. In 2020 we listened to Jeremy, Roxy, Jo and Angus at the first ‘Sustainability in Stills and Short Form’ event hosted by Emma Taylor and the AOP, […]

Rock My Bowl: A Recipe

“UK households throw away 4.5 million tonnes of food each year that could have been eaten, the equivalent of 10 billion meals.” Ana Santi & Company, Three Things   Rock My Bowl is a boutique catering company producing beautiful, nourishing food for shoots and small events. Offering a mainly plant-based menu, the company cooks seasonally […]

Rock My Bowl

Our first conversation is with supplier and friend, Rebecca Rhodes-Evans, Founder of ethical catering company, Rock My Bowl. It was early in my career as a young photo assistant that I came to understand how important food on-set was. One of my jobs was to pop to the supermarket to get some classic packet sandwiches […]