perma collective

ASICS . A poem to move the world

Written by Liam Bergin

A poem to move the world

‘A poem to move the world’ supporting Mind Charity. Captured for Asics and Golin London by the brilliant Beetle Rhind and Swerve Represents.

On a cold and windy day on Hampstead Heath, magic happens. It was great to play our part in such a wonderful collaboration. 

Play Video

Thank you to all involved.

Agency  .  Golin London

Agent  .  Lucy Barbour / Swerve Represents

Photography  .  Photographer: Beetle Rhind, Assistant: Harry Braine

Motion  .  DOP: Scott Buxton, 1st AC: Francis Boyter. 

Talent  .  Olivia Gray 

Perma  .  Camilla Sorensen, Liam Bergin and Naomi Bergau. Styling: Robyn Knight. Locations: Rob Surtees. Carbon Department: Jessica Gage